A business website is like your Facebook profile photo — you don’t want it to make you look old. And unlike getting plastic surgery for yourself, no one will judge you for giving your website a facelift. I generally think people ought to do whatever they want to their faces so long as they hire professionals who know what they’re doing. Come to think of it, I feel the same way about websites. I totally judge badly-built websites, and if you’ve read that SEO starter guide, you know Google will too.
Too many websites these days (including a couple of mine!) are stuck in the days before mobile devices became a thing. And by “became a thing”, I mean it became a popular choice of machine to view websites on.