On a recent trip to Hong Kong, my traveling companions and I found a lovely shop Japanese bookshop. As a moderate consumer of Japanese TV shows, Japanese movies and the occasional j-rock band, I felt duty-bound to check it out. I didn’t speak Japanese so I didn’t own any Japanese books (except for a few manga titles in English), but I did collect magazines that featured, uh, boys of important cultural significance.
A business website is like your Facebook profile photo — you don’t want it to make you look old. And unlike getting plastic surgery for yourself, no one will judge you for giving your website a facelift. I generally think people ought to do whatever they want to their faces so long as they hire professionals who know what they’re doing. Come to think of it, I feel the same way about websites. I totally judge badly-built websites, and if you’ve read that SEO starter guide, you know Google will too.
Mailing lists continue to be an effective marketing tool for companies and websites. Yes, marketing on social media sites are quite popular (and I recommend you do that too), your reach is entirely dependent on their terms. For instance, Facebook alone decides whether or not a person sees your company page updates on their feed. So even if you have tens of thousands of likes on your page, only a fraction of them will actually see your posts. It didn’t use to be that way, but when Facebook decided that was how they were going to do things, there was nothing their users could do about it. And what happens when a social media site goes out of business? Remember Friendster?
I’ve actually done a cover for this story before. It was for the original, novella-length version of Playing Autumn, which was included in a limited-run romance anthology, and published as a limited-run print edition.
The new version is a novel, and the romance is a bit steamier. So Mina asked me to do a “spicier” cover.
Too many websites these days (including a couple of mine!) are stuck in the days before mobile devices became a thing. And by “became a thing”, I mean it became a popular choice of machine to view websites on.